Introduction
The vaping industry in the UAE continues to grow rapidly. The UAE vape sales data from the first quarter of 2025 highlights strong consumer interest, shifting preferences, and regulatory impacts. With more residents turning to alternatives to traditional smoking, the market is evolving quickly — and the data from January to March offers a clear window into these trends.
In this article, we’ll analyze vape product sales figures, explore growth by category, review consumer demographics, and provide insight into what lies ahead for vape retailers and consumers in the UAE.
Understanding the UAE Vape Market in 2025
A Growing Industry in Transition
Since the legalization of e-cigarettes in the UAE in 2019, the market has seen consistent annual growth. In Q1 2025, vape sales reached an estimated AED 185 million, marking a 12% increase from Q4 2024. This growth comes amid stricter compliance measures, reflecting how regulated vaping is still seeing positive consumer response.
Factors Driving Growth
- Increased Awareness: More smokers are switching to vaping due to health campaigns.
- Tourism Rebound: Q1 2025 saw a surge in tourist activity, influencing retail vape sales.
- Product Innovation: Sleeker, longer-lasting devices are attracting new users.
2025 UAE Vape Sales Data Overview
Total Sales by Month
| Month | Revenue (AED) | Growth (MoM) |
|---|---|---|
| January | 58 million | +4% |
| February | 61 million | +5.2% |
| March | 66 million | +8.2% |
The data shows consistent monthly growth, with March showing the largest increase — coinciding with major events in Dubai and Abu Dhabi that drew international crowds.
Product Categories Performance
Disposable Vapes
- Q1 Market Share: 43%
- Top Products: Elf Bar, Vozol, Yuoto
- Trends: Lightweight and convenience-driven, especially among younger adults (ages 21–30)
Refillable Devices
- Q1 Market Share: 38%
- Popular Brands: SMOK, Vaporesso, GeekVape
- Trends: Preference among long-term users who want customization and cost savings
E-Liquids
- Q1 Market Share: 19%
- Top Flavors: Mint, Grape Ice, Mango, and Tobacco
- Trends: Growth driven by nicotine salt options and demand for smoother throat hits
Demographic Breakdown of Vape Consumers
Age Distribution
- 21–30 years: 48%
- 31–40 years: 32%
- 41+ years: 20%
Young adults remain the dominant age group, especially in urban centers like Dubai and Sharjah.
Gender Insights
- Male: 68%
- Female: 32%
Although men still account for the majority of vape consumers in the UAE, female user adoption is growing steadily.
Regional Sales Analysis
Dubai: The Vape Capital of the UAE
Dubai accounted for over 53% of total Q1 vape sales. Factors include:
- High population density
- Tourist traffic
- Accessibility of premium vape shops and delivery services
Abu Dhabi and Sharjah
Abu Dhabi followed with 28% of total sales, driven by increased retail licensing. Sharjah showed slower growth due to stricter enforcement policies.
Regulatory Influence on Sales
The UAE’s vape market operates under ESMA (Emirates Authority for Standardization and Metrology) regulations, ensuring all products meet safety standards.
Compliance Highlights:
- Barcode registration mandatory
- Product packaging inspections increased by 35%
- Online store crackdowns led to the suspension of 17 non-compliant platforms
These regulations may seem strict but have strengthened consumer trust, indirectly boosting sales from compliant brands.
Key Trends Shaping the Vape Industry in the UAE
Rise of Nicotine Salt E-Liquids
Nic salts deliver faster nicotine hits with smoother inhales. In Q1, 72% of e-liquid sales were nic salt-based.
Shift Toward Sustainability
Environmentally conscious consumers are driving demand for recyclable pods and biodegradable disposables.
Influencer Marketing on Social Media
Vape brands saw increased engagement on Instagram and TikTok. Influencers play a growing role in product discovery.
Cross-Border Sales
Although regulated, some sales are impacted by tourists purchasing in the UAE and bringing products abroad.
Challenges the Industry Faces
While growth remains strong, the vape market faces a few hurdles:
- Misconceptions about safety still deter some potential consumers.
- Counterfeit product circulation remains a threat, especially online.
- Price sensitivity among lower-income groups could impact mid-tier brands.
Retailers must address these concerns through transparent practices and consumer education.
Forecast: What to Expect in Q2 and Beyond
The data suggests that Q2 2025 could outperform Q1 if trends continue. With Ramadan promotions, new product launches, and expanding online delivery networks, vape sales are expected to cross AED 200 million by June.
Key predictions:
- Disposable vape innovations will dominate social media-driven marketing.
- Flavor restrictions may be debated in regulatory circles, pushing brands to diversify offerings.
- Data analytics and AI will become central to consumer targeting and inventory planning.
Navigating a Data-Driven Vape Landscape in the UAE
The UAE vape sales data from the first quarter of 2025 shows a market that is not just growing — it’s evolving. With informed consumers, innovative brands, and supportive (yet strict) regulations, the industry is well-positioned for continued success.
For retailers, understanding these data points is essential to staying competitive. For consumers, the trend toward safer, more satisfying products means more choice and better quality.
FAQs
What is the size of the UAE vape market in Q1 2025?
The UAE vape market generated approximately AED 185 million in sales during Q1 2025.
Which vape products are most popular in the UAE?
Disposable vapes and nicotine salt e-liquids are the top-performing products due to their ease of use and smooth nicotine delivery.
Is vaping legal in the UAE?
Yes, vaping is legal in the UAE as long as products meet ESMA standards and are sold by licensed retailers.
What age group uses vapes the most in the UAE?
People aged 21 to 30 represent the largest vaping demographic in the country.
Are there restrictions on vape flavors in the UAE?
As of Q1 2025, most flavors are allowed, but they must be properly labeled and comply with safety regulations.
