New Regulations on Vape Import in UAE Explained

As of 2025, the UAE vape import law has undergone significant changes, affecting both consumers and businesses involved in electronic nicotine delivery systems. Whether you’re a vape user, a traveler, or a retailer, understanding these new regulations is critical to avoiding penalties and staying compliant.

In this article, we break down the revised legal framework around vape imports into the UAE. You’ll learn what’s allowed, what’s restricted, and how the updated policies impact daily life and commerce.

Understanding the New UAE Vape Import Law

In recent years, the UAE has tightened control over tobacco alternatives, including e-cigarettes and vape products. These steps aim to regulate public health risks and ensure product safety.

Why the Law Was Updated

The key reasons behind the new regulations include:

• Rising youth vaping rates
• Increased health concerns from unregulated imports
• Need for product safety standardization
• Alignment with international tobacco control efforts

The UAE vape import law is now aligned with Emirates Authority for Standardization and Metrology (ESMA) requirements, which include product testing, labelling, and registration standards.

What the New Vape Import Rules Say

The law impacts several areas—from who can import to what types of products are allowed.

Personal Imports Are Restricted

One of the most significant changes is the limitation on personal vape imports. Individuals are no longer allowed to freely bring in vape products without prior approval. Customs may seize any unauthorized shipments arriving via online orders or carried by travelers.

Only limited quantities for personal use are permitted, and these must be declared and approved by UAE customs in advance.

Retail Imports Require Registration

Businesses must now register vape products under ESMA standards before importing. The following steps are required:

• Product testing in approved UAE labs
• Compliance with packaging and health warning labels
• Registration with the UAE’s ECAS (Emirates Conformity Assessment Scheme)

Failure to comply results in confiscation, fines, or even revocation of business licenses.

Approved Devices and Liquids Only

Not all vape devices and e-liquids are permitted. The law specifies:

• Nicotine content must not exceed approved thresholds
• Only closed-system vapes (like pods) are preferred
• Refillable devices and bulk liquids face additional scrutiny

Unapproved flavors, counterfeit devices, and high-nicotine liquids are strictly prohibited.

How These Changes Impact Vape Users in the UAE

Vape users in the UAE must now be more cautious about sourcing products and staying within the law.

Buying Vapes Locally Is Safer

Due to import restrictions, purchasing from registered UAE retailers is now the safest option. These stores are required to comply with government standards, ensuring products are genuine and meet safety requirements.

Online purchases from abroad, even from well-known brands, can lead to customs confiscation or legal trouble if not authorized.

Traveling With Vapes? Declare It

If you’re entering the UAE with vape devices or e-liquids, you must declare them at customs. Only small amounts for personal use are allowed, and even then, they must comply with the approved specifications.

Travelers bringing in large quantities, especially multiple vape kits or large e-liquid bottles, may face fines or product seizure.

Business Compliance: What Retailers Need to Know

Retailers, distributors, and e-commerce sellers face the strictest regulations under the updated UAE vape import law.

Mandatory ESMA Product Registration

Before any vape-related product can enter the UAE market, it must be:

• Lab-tested in an ESMA-accredited facility
• Properly labelled in Arabic and English
• Registered in the ECAS database

Businesses must also maintain documentation showing chain of custody and product origin.

Advertising and Marketing Are Regulated

Vape product advertising is also under scrutiny. Promotions must not:

• Target minors
• Use misleading health claims
• Include celebrity endorsements or appealing visuals

Violations can lead to fines or license suspension.

Legal Consequences for Non-Compliance

Breaking the vape import rules in the UAE has serious consequences.

• Confiscation of products at customs
• Fines ranging from AED 5,000 to AED 500,000
• Business license suspension or cancellation
• Possible legal prosecution for smuggling or endangering public health

The UAE authorities, including Dubai Customs and the Ministry of Health, are actively monitoring ports, airports, and postal deliveries.

Compliance Tips for Vape Importers and Users

To stay compliant under the new UAE vape import law, consider the following best practices:

• Always buy from licensed vendors in the UAE
• Avoid ordering vapes or e-liquids from foreign websites
• Check for the ECAS registration code on vape packaging
• Carry proof of compliance when transporting vape goods
• If you’re a business, consult with a legal advisor on ESMA registration

Remaining proactive about compliance not only avoids legal trouble—it also ensures you’re using safe, regulated products.

The updated UAE vape import law represents a move toward greater regulation, consumer safety, and public health protection. Whether you’re a casual user or a retailer, understanding and adapting to these changes is critical.

Complying with the law helps you avoid fines, ensures product quality, and supports a safer vaping environment in the UAE.

If you’re a vape user or business, make sure you’re sourcing products through legal, registered channels. For expert guidance on vape compliance in the UAE, reach out to a certified legal or trade advisor today.

FAQ:

Can I bring vape products into the UAE for personal use?

Yes, but only in limited quantities and under specific conditions. You must declare them at customs, and the products must comply with UAE safety regulations.

Is it legal to buy vape online in the UAE?

Only if the seller is a registered UAE business and the products are ESMA-approved. Overseas online purchases may be confiscated at customs.

What happens if customs catches me with unapproved vape products?

Customs will likely seize the products. You may face fines or, in serious cases, legal action under anti-smuggling laws.

Do I need a license to sell vape products in the UAE?

Yes. Businesses must register with relevant authorities, comply with ESMA standards, and ensure all products are properly labelled and tested.

Are flavored vape juices banned in the UAE?

Some flavors are banned, particularly those targeting minors. Only approved flavors with safe ingredients are allowed under the new law.